Archive for the ‘behind the ad’ Category

Behind The Ad # 10

The trip that the shot from this ad [Le Boogie 10] was taken was the first time I’d been to Luna’s in ages. There was a big crew that headed down, it was Chris James, Chris Wilson, Matt Young, Will Hodgett [filmer], Nick Bannehr [photographer] and myself with two skis between us.  Read more…

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Behind The Ad # 187

For this one, instead of covering this ad [Riptide 185, shot by Ryan Jones] – and ‘cause the embarrassment has worn off now – I thought I’d write about a funny incident that happened years ago at Pipe.  Read more…

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Behind The Ad # 186

Summer time in Western Australia is so unpredictable for conditions, the forecast will say one thing but Huey will say another. Jet skis come into use so often in WA just as they did the day the photo for this ad [Riptide 186] was shot. Read more…

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Behind The Ad # 185

I’d have to say the wave from this ad [Riptide 185, shot by Nick Bannehr] was the single most meaningful and memorable wave I’ve had to date. Read more…

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Behind The Ad # 9

This past Winter was ridiculous with back-to-back swells and amazing winds. The day this ad [Le Boogie 9] was shot wasn’t even close to the best of this nine-day swell. Read more…

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Behind The Ad # 184

The day that the photo for this ad was taken [Riptide 184, shot by Nick Bannehr] in late August was one of my last surfs before tour. The waves were looking bad at home so we decided to try our luck down South for a quick two day hit and run mission. The forecast still didn’t look the best down there but we figured we’d have a better chance with a few more options. Read more…

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Behind The Ad # 183

I went over to Fiji for a big Cloudbreak swell in mid July and this wave, and the photo from this ad [Riptide 183, shot by Nick Bannehr], was from the first day of the swell and my second wave ever caught at the break. Read more…

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Behind The Ad # 8

The session that Gurns [photographer Chris Gurney] shot this ad [Le Boogie 8] was about a week after the Box Pro had wrapped up. It was a relatively uncrowded day due to the fact that most of the guys in town for the comp had already gone home. Read more…

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Behind The Ad # 36

This trip in January took us from Merimbula, New South Wales to Margaret River, Western Australia. It lasted one month from start to finish and was a great trip but we were all pretty crazy and wild by the end. Read more…

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Behind The Ad # 182

I hadn’t been down to this particular area in a while and I was missing it, so when I saw this swell I started to organise a crew to head down with. It ended up working out great; went down with Jase Finlay, Cade Sharp, Will Hodgett [filmer], and local guru, Jeremy Cresswell [photographer]. Read more…

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